Every year, the Pension Authority sends out orange envelopes with a forecast. It is therefore a need for a targeted activity to encourage people to log in and view their forecast. This year Pensionsmyndigeten primarily aimed to reach risk groups: those who are at risk of receiving a low pension (part-time workers, self-employed individuals, and those without occupational pensions).

To talk about pensions in a fun way and get more people to log in, the pension authority initiated the fictional punk band Riskgruppen, where all members were themselves in the risk group.

The campaign consisted of a music video, a documentary, advertising spots, social media ads, and PR activities.